Saro Guregyan

I specialize in building brand awareness and driving results through creative strategy, digital campaigns, and data-driven insights. Whether it's social media, influencer marketing, or paid media, I turn ideas into impact.


What I Bring to the Table

Skills

  • Social Media Strategy

  • Content Marketing

  • Influencer Campaigns

  • Email & SMS Marketing

  • Community Management

  • SEO & Paid Ads

  • Agile Project Management

  • Data Analytics

  • UI/UX

  • AI, Machine Learning, NLP

Tools

  • Google Search Ads/ Analytics

  • Meta Ads / Business Suite

  • Hootsuite / Sprout Social

  • Figma/ Canva

  • Slack/ Discord

  • Salesforce

  • Klaviyo

  • Jira/Asana

  • SQL / R / Tableau

  • Looker


LanLearning

At LanLearning, a 501(c)(3) educational non-profit, I served as Chief Grand (Growth and Brand) Officer, helping high school and early college students connect through meaningful peer-led learning programs. I led marketing and outreach efforts across Instagram, Facebook, and LinkedIn and launched our digital presence with a unified brand design. I managed a $10,000/month Google Ad Grant to run targeted campaigns that drove strong learner sign-ups and awareness. Along the way, I built and led a remote team of four, and together we tackled challenges like volunteer recruitment, learner engagement, and community-building around our mission.


Julius

At Julius, a software platform that connects brands and agencies with influencers, I supported campaign planning and talent discovery by researching and tracking over 500 influencers, athletes, and emerging creators across TikTok, Instagram, YouTube, Snapchat, and more. I kept platform profiles up to date and searchable by monitoring trends and creator content, which helped the team identify high potential talent more efficiently. I also worked closely with Customer Support and Sales to address client needs, contributing to a smoother user experience and stronger client relationships.


IZEA

At IZEA, a marketing technology company connecting brands with social influencers and content creators, I supported the strategy and execution of more than 10 influencer marketing campaigns across U.S. and international markets. I researched and curated influencer lists tailored to diverse campaign verticals, optimizing creator sourcing for maximum impact. I contributed valuable insights and recommendations to four detailed campaign wrap reports delivered to brand clients. My work spanned platforms such as Instagram, TikTok, X, YouTube, and Facebook, with a focus on industries including gaming, travel, food and drink, auto, entertainment, technology, and lifestyle.


Fastbreak Stats

I run a basketball blog on Instagram, where I share NBA news, statistics, data visualizations, and overall fun basketball-related content. As the Social Media Manager, Content Creator, and Copywriter, I design visually compelling graphics tailored for basketball fans, write optimized captions with strategic hashtags, and engage with the community through comments and direct messages. I’ve also planned and executed targeted promotions and giveaways that have driven measurable increases in follower growth, engagement, and overall visibility.


Professional Certifications

Google Search Ads
Google Data Analytics
Meta Principles of UX/UI Design
Salesforce Certified Associate
AI Product Management from Duke University


E-Commerce

In my free time, I’ve built a profitable side hustle reselling clothes, sneakers, and collectibles across major online marketplaces.

🛒 $50,000+
Total revenue generated across platforms
📦 750+ Sales
Individual transactions completed
⭐ 100% Positive Feedback
Across eBay, StockX, Grailed, and GOAT

I have deep knowledge of marketplace trends, pricing strategy, buyer behavior, and platform-specific optimization, along with hands-on experience in inventory management, shipping logistics, customer service, and dispute resolution. I am skilled at identifying high-demand products and leveraging data to guide buying and selling decisions effectively.